Property is the most expensive asset we are ever likely to sell, so surely it is only logical to make it look its best?
Nowadays almost all potential buyers research properties online, a fact that has seen kerb appeal overtaken by online appeal! Buyers use the internet to take virtual room-by-room tours, browse property imagery and ‘explore’ the local neighbourhood with Google’s street view. With choosy buyers making instant decisions based on internet photographs, exceptional property presentation is more important than ever before.
The secret to successful home staging is getting the buyer to imagine themselves living in the property, as surprisingly, 9 out of 10 people cannot visualise a room looking any different to how it’s presented to them. By depersonalising the space and showing the home to its best advantage, potential buyers can quickly see its best assets, without being distracted by the owners’ possessions or turned off by interiors that aren’t to their taste.
Top Home Staging Tips:
- Thin out personal possessions to maximise the feeling of space
- Check furniture placement is optimal and furniture is correctly sized
- Make sure any maintenance jobs have been completed and the finish is up to scratch
- Ensure your home has a harmonious colour scheme
- Maximise light in the property by checking window treatments, mirrors and lighting
- Ensure a high level of cleanliness
- Remove or reduce items that reflect your personal taste and could turn off buyers
- Introduce aspirational accessories and complete the final styling
- Finally make the property feel alive by appealing to all the senses with plants, fragrances and lighting.
Ensure that every room has a clear function and purpose.
Play up the existence of a dining room even if you don’t use the space as a formal dining area.
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Clear the clutter
Mess all too easily becomes familiar junk!
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Furnish empty rooms
A parade of empty rooms often fails in capturing the interest of buyers both online and in person. Rooms without purpose, warmth or appeal challenge today’s buyers who typically cannot see past what they are presented with. Without furniture, rooms look small and buyers have a tough time envisioning both how their furniture will fit and how they will live in the property
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Images from Jo Woodward of Sienna Interiors & House Doctor
